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TLC: AMERICAN CHOPPER

When the Teutul family, well-known to fans of the Discovery Channel, moved to TLC, it meant an opportunity to rebrand the show - and the family - for a different audience.  The Teutuls are rock stars in the motorcycle world, we pitched the idea of shooting them that way. Their "instruments" were made from the materials in their Orange County warehouse. Rolling Stone Magazine's "Rock 'n Roll Rebels" special edition was the perfect fit.

PHOTOGRAPHER F. SCOTT SCHAFER

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Associate Creative Director & Copywriter - Sheila Hayes + Creative Director - Dan Cavey + Designer - Greg Stein

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