MARKETING • MESSAGING • CREATING
PBS
This animated video, produced by Garden Creative for PBS Education, was distributed to member stations in rural, high needs areas at the launch of their Teacher Community Program. The TCP aims to connect teachers with local member stations, businesses, communities - and each other.
SOUTH MOON UNDER
"Laid back. Lived in. Local." :15 radio
The brand was looking to increase overall brand awareness of their 28 brick-and-mortar locations with a buy targeted to those specific regions. Because so many women (myself included) are familiar with the brand from trips to the beach, it was important to emphasize the familiar laid back beach angle but also convey the local angle.
NATIONAL GEOGRAPHIC
"Planet or Plastic?" :15 social
This spot for Planet or Plastic?, National Geographic's multi-year initiative to raise awareness of the growing global plastic waste crisis, ran during the holidays, targeting consumers in the mood for a resolution.
