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MARKETING • MESSAGING • CREATING
KEY ART
In TLC's Addicted, recovering addict and addiction interventionist Kristina Wandzilak helped addicts confront their addictions, and helped families confront their addicted loved ones. The brief: Addiction happens to everyone in the family.
The key art draws on the experiences Kristina recounts in her book, and represents the emotional stories from both sides - a loved one, and an addict.
I worked with local agency Salta With Us to create this print and OOH campaign for several Hopkins-affiliated hospitals in the DC area.
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