Sheila Hayes Creative

Serial Thriller was the network's first-ever, three-part scripted series. Each episode focused on one infamous serial killer, but you didn't know which infamous killer until mid-way through the episode. The ID audience is made up of superfans who love to get ahead of the crime and solve it. To that end, we teased the premiere with hints and timed data drops of information via a custom Tumblr blog and other social elements to drive interest and engagement. 

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PHOTOGRAPHER: ERIC OGDEN